Peloton: A Cultural Pioneer? [Part 2]

Peloton has better strategic options to be a cultural pioneer.

In the first part of this blog, I analyzed the Peloton x lululemon partnership, using a cultural lens. In Part 2, I will go over couple of alternative strategic paths that Peloton could take to be a cultural pioneer and build its cultural cache.

Alternative Strategic Paths

I care about Peloton — professionally and personally. I love love love Andy Speer’s Sunday live classes, Jess King’s creative imagination, Cody’s Rigsby’s boldness, Adrian Willams’ beast mode, Alex Touissant’s contagious chants of confidence, and all the high-fives I receive from my Peloton kin. Peloton is home for me!

Professionally, I care about Peloton because I firmly believe that Peloton can be an iconic brand with prominent roles in culture — leading and shaping it. I might be biased! There are so many things that Peloton could do to be a cultural pioneer. This brand-loving heart of mine is aching when I see that the brand is not stepping up to that role but rather doing a collab with one of the most expected brands in the category. Yawn! Anyways…below, I humbly suggest couple of cultural strategy paths going forward.

Read the rest of the blog on my Substack — Cultural Faultlines for free.