dr behice ece ilhan·Feb 22THE END OF TIGHT RIVALRY POLITICSIs the US political market structurally ready for a third party?
dr behice ece ilhan·Jan 30, 2024Super Bowl Reflections: Humor Strategy in AdvertisingIt is that time of the year again….AdBowl
dr behice ece ilhan·Jan 10, 2024Seizing Moments: Calvin Klein’s Iconicity & JAWIs capturing moments enough to be an iconic brand?
dr behice ece ilhan·Dec 9, 2023FUTURE OF … MOBILITY [Episode 1]Reimagining the car & its evolving meanings
dr behice ece ilhan·Nov 24, 2023Cultural FaultlinesI hate writing. I so intensely hate writing — I cannot tell you how much. The moment I am at the end of one project I have the idea that I…
dr behice ece ilhan·Nov 16, 2023Taylor Swift Effect or End of Branding? [Part 3]It is bad news for everyone except Taylor Swift.
dr behice ece ilhan·Nov 5, 2023Taylor Swift Effect or End of Branding? [Part 2]Reducing branding to performance marketing.
dr behice ece ilhan·Oct 24, 2023Taylor Swift Effect or End of Branding? [Part 1]Sales cannot be the sole goal of a brand or a cultural product.
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![Taylor Swift Effect or End of Branding? [Part 3]](https://miro.medium.com/v2/resize:fill:320:214/0*uwFLNr5y-0OvHKHh.jpeg)
![Taylor Swift Effect or End of Branding? [Part 2]](https://miro.medium.com/v2/resize:fill:160:106/0*1F8_h_Pus6ySHTWo.jpeg)
![Taylor Swift Effect or End of Branding? [Part 2]](https://miro.medium.com/v2/resize:fill:320:214/0*1F8_h_Pus6ySHTWo.jpeg)
![Taylor Swift Effect or End of Branding? [Part 1]](https://miro.medium.com/v2/resize:fill:160:106/0*g2xueCQgDfFOTcYZ.png)
![Taylor Swift Effect or End of Branding? [Part 1]](https://miro.medium.com/v2/resize:fill:320:214/0*g2xueCQgDfFOTcYZ.png)
