This week, the heretic Brooklyn agency MSCHF released a new pair of “Satan Shoes,” customizing the black and red iconic Nike Air Max 97’s with pentagrams and real human blood. The company dropped 666 pairs of the modified sneakers. …

BEYOND THE MESSAGE & TONE: STRATEGIC STORYTELLING & MEDIA STRATEGIES IN SUPER BOWL LV COMMERCIALS This is not your “next-day” Super Bowl review analyzing the messages and tones of the commercials. This blog builds on the idea that Super Bowl commercials are cultural assets that address and point to the…

Strategic Ritualization Perspective This blog was published on Comperemedia Bolder Thinking Blog on October 29th, 2020. The original version was written for a client request in early September 2020. 2020 has been a whirlwind. All the anchors and constants that we knew to ground our lives have been dismantled or at least shaken…

BUT,…TECHNOLOGY CAN TOUCH ME BACK! Throughout the decades, we have designed & re-designed technology considering the human touch. We made the corners rounder, the gadgets lighter, the tools more ergonomic, and the screens more interactive. Technology, gadgets, and tools have become smaller in size & got closer to our bodies…

Markaları hep çok sevdim. Okumasını, giymesini, öğretmesini, anlatmasını, eleştirmesini. Marka hikayelerini daha da çok. Akademik olarak, iş olarak, hobi olarak, bir T-shirt’un üstünde, bir filmde, bir logoda. İyi markaları kokusundan tanırım ben. Taaa uzaklardan. İlk günlerinden. Iyi markanın nüvesini gözümün ucu, meraklı kalbim tanır. Bir taraftan da potansiyeli çok olan…

The original version of this article was first published on Comperemedia blog on February 5th, 2020. Has Under Armour lost its edge? A recent New York Times (NYT) article has addressed this seemingly new, but indeed long-time-coming story about the brand. Has Under Armour lost its edge? Yes. But, more…

A woman who is strong in her core does not feel a need to say ‘I am a strong woman in her words. She just shows in her actions. The strength of a woman lies in her ability & willingness to open doors for the other women. #quotebyme The day…

You will probably read a lot of Super Bowl Ad reviews today or will have some small talks with your colleagues about your favorite commercial spots from last night. Or you will be searching for the anti-aging regimes of JLo? Or, going through the memes on Half Time show? Today…