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dr behice ece ilhan
dr behice ece ilhan

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May 10, 2021

Against Big Tech: Evolving Ecosystem & Countermove Strategies

Apple recently released one of its most anticipated software updates, App Tracking Transparency, which gives more control to Apple users over how their data is shared. Apple grounded this contentious decision within the company’s narrative of a commitment to privacy. In April 2021, Spotify announced its “Hey Spotify” feature. …

Technology

9 min read

Against Big Tech: Evolving Ecosystem & Countermove Strategies
Against Big Tech: Evolving Ecosystem & Countermove Strategies
Technology

9 min read


Apr 1, 2021

WILL NIKE BE CANCELED?

This week, the heretic Brooklyn agency MSCHF released a new pair of “Satan Shoes,” customizing the black and red iconic Nike Air Max 97’s with pentagrams and real human blood. The company dropped 666 pairs of the modified sneakers. …

Nike

6 min read

WILL NIKE BE CANCELED?
WILL NIKE BE CANCELED?
Nike

6 min read


Feb 9, 2021

BEYOND THE MESSAGE & TONE: STRATEGIC STORYTELLING & MEDIA STRATEGIES IN SUPER BOWL LV COMMERCIALS

BEYOND THE MESSAGE & TONE: STRATEGIC STORYTELLING & MEDIA STRATEGIES IN SUPER BOWL LV COMMERCIALS This is not your “next-day” Super Bowl review analyzing the messages and tones of the commercials. This blog builds on the idea that Super Bowl commercials are cultural assets that address and point to the…

Super Bowl

6 min read

BEYOND THE MESSAGE & TONE: STRATEGIC STORYTELLING & MEDIA STRATEGIES IN SUPER BOWL LV COMMERCIALS
BEYOND THE MESSAGE & TONE: STRATEGIC STORYTELLING & MEDIA STRATEGIES IN SUPER BOWL LV COMMERCIALS
Super Bowl

6 min read


Nov 11, 2020

Future of Power: Bit Nations & Brand Governments

SXSW 2020 Session — Public Vote I have first coined the term of “Brand Governments” for client conversations in January 2019. Then, I’ve introduced it publicly in my webinars in April 2020 [link in comments]. Now, firming the discussion in #SXSW20 with a session. My #SXSW Session “Future of Power…

Branding

2 min read

Future of Power: Bit Nations & Brand Governments
Future of Power: Bit Nations & Brand Governments
Branding

2 min read


Nov 11, 2020

Holiday Season 2020

Strategic Ritualization Perspective This blog was published on Comperemedia Bolder Thinking Blog on October 29th, 2020. The original version was written for a client request in early September 2020. 2020 has been a whirlwind. All the anchors and constants that we knew to ground our lives have been dismantled or at least shaken…

Singles Day

9 min read

Holiday Season 2020
Holiday Season 2020
Singles Day

9 min read


Oct 28, 2020

I DON’T WANT TO TOUCH THE TECHNOLOGY.

BUT,…TECHNOLOGY CAN TOUCH ME BACK! Throughout the decades, we have designed & re-designed technology considering the human touch. We made the corners rounder, the gadgets lighter, the tools more ergonomic, and the screens more interactive. Technology, gadgets, and tools have become smaller in size & got closer to our bodies…

Payment Systems

5 min read

I DONT WANT TO TOUCH THE TECHNOLOGY.
I DONT WANT TO TOUCH THE TECHNOLOGY.
Payment Systems

5 min read


Oct 1, 2020

Türk Dizi Sektörü, Stratejik Marka Hikayeciliği ve Can Yaman Markası

Markaları hep çok sevdim. Okumasını, giymesini, öğretmesini, anlatmasını, eleştirmesini. Marka hikayelerini daha da çok. Akademik olarak, iş olarak, hobi olarak, bir T-shirt’un üstünde, bir filmde, bir logoda. İyi markaları kokusundan tanırım ben. Taaa uzaklardan. İlk günlerinden. Iyi markanın nüvesini gözümün ucu, meraklı kalbim tanır. Bir taraftan da potansiyeli çok olan…

Can Yaman

8 min read

Türk Dizi Sektörü, Stratejik Marka Hikayeciliği ve Can Yaman Markası
Türk Dizi Sektörü, Stratejik Marka Hikayeciliği ve Can Yaman Markası
Can Yaman

8 min read


Mar 11, 2020

How Under Armour lost its cool: A cultural branding perspective

The original version of this article was first published on Comperemedia blog on February 5th, 2020. Has Under Armour lost its edge? A recent New York Times (NYT) article has addressed this seemingly new, but indeed long-time-coming story about the brand. Has Under Armour lost its edge? Yes. …

Under Armour

10 min read

How Under Armour lost its cool: A cultural branding perspective
How Under Armour lost its cool: A cultural branding perspective
Under Armour

10 min read


Mar 10, 2020

Strategic Storytelling & Women Empowerment

A woman who is strong in her core does not feel a need to say ‘I am a strong woman in her words. She just shows in her actions. The strength of a woman lies in her ability & willingness to open doors for the other women. #quotebyme The day…

Storytelling

6 min read

Strategic Storytelling & Women Empowerment
Strategic Storytelling & Women Empowerment
Storytelling

6 min read


Feb 3, 2020

Strategic Thinking: A Personal Reflection on Super Bowl LIV Commercials

You will probably read a lot of Super Bowl Ad reviews today or will have some small talks with your colleagues about your favorite commercial spots from last night. Or you will be searching for the anti-aging regimes of JLo? Or, going through the memes on Half Time show? Today…

Super Bowl

12 min read

Strategic Thinking: A Personal Reflection on Super Bowl LIV Commercials
Strategic Thinking: A Personal Reflection on Super Bowl LIV Commercials
Super Bowl

12 min read

dr behice ece ilhan

dr behice ece ilhan

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Strategist. Scholar. Sherpa. Storyteller

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