dr behice ece ilhanSuper Bowl Reflections: Humor Strategy in AdvertisingIt is that time of the year again….AdBowl3 min read·Jan 30, 2024----
dr behice ece ilhanMOBiLiTENiN GELECEĞiArabanın Değişen Anlamlarını Yeniden Tanımlamak14 min read·Jan 17, 2024----
dr behice ece ilhanSeizing Moments: Calvin Klein’s Iconicity & JAWIs capturing moments enough to be an iconic brand?3 min read·Jan 10, 2024----
dr behice ece ilhanFUTURE OF … MOBILITY [Episode 1]Reimagining the car & its evolving meanings4 min read·Dec 9, 2023----
dr behice ece ilhanTaylor Swift Effect or End of Branding? [Part 3]It is bad news for everyone except Taylor Swift.4 min read·Nov 16, 2023----
dr behice ece ilhanTaylor Swift Effect or End of Branding? [Part 2]Reducing branding to performance marketing.5 min read·Nov 5, 2023----
dr behice ece ilhanTaylor Swift Effect or End of Branding? [Part 1]Sales cannot be the sole goal of a brand or a cultural product.3 min read·Oct 24, 2023----
dr behice ece ilhanPeloton: A Cultural Pioneer? [Part 2]Peloton has better strategic options to be a cultural pioneer.2 min read·Oct 9, 2023----