dr behice ece ilhanSuper Bowl Reflections: Humor Strategy in AdvertisingIt is that time of the year again….AdBowlJan 30Jan 30
dr behice ece ilhanSeizing Moments: Calvin Klein’s Iconicity & JAWIs capturing moments enough to be an iconic brand?Jan 10Jan 10
dr behice ece ilhanFUTURE OF … MOBILITY [Episode 1]Reimagining the car & its evolving meaningsDec 9, 2023Dec 9, 2023
dr behice ece ilhanCultural FaultlinesI hate writing. I so intensely hate writing — I cannot tell you how much. The moment I am at the end of one project I have the idea that I…Nov 24, 2023Nov 24, 2023
dr behice ece ilhanTaylor Swift Effect or End of Branding? [Part 3]It is bad news for everyone except Taylor Swift.Nov 16, 2023Nov 16, 2023
dr behice ece ilhanTaylor Swift Effect or End of Branding? [Part 2]Reducing branding to performance marketing.Nov 5, 2023Nov 5, 2023
dr behice ece ilhanTaylor Swift Effect or End of Branding? [Part 1]Sales cannot be the sole goal of a brand or a cultural product.Oct 24, 2023Oct 24, 2023
dr behice ece ilhanPeloton: A Cultural Pioneer? [Part 2]Peloton has better strategic options to be a cultural pioneer.Oct 9, 2023Oct 9, 2023
![Taylor Swift Effect or End of Branding? [Part 3]](https://miro.medium.com/v2/resize:fill:160:106/0*uwFLNr5y-0OvHKHh.jpeg)
![Taylor Swift Effect or End of Branding? [Part 3]](https://miro.medium.com/v2/resize:fill:320:214/0*uwFLNr5y-0OvHKHh.jpeg)
![Taylor Swift Effect or End of Branding? [Part 2]](https://miro.medium.com/v2/resize:fill:160:106/0*1F8_h_Pus6ySHTWo.jpeg)
![Taylor Swift Effect or End of Branding? [Part 2]](https://miro.medium.com/v2/resize:fill:320:214/0*1F8_h_Pus6ySHTWo.jpeg)
![Taylor Swift Effect or End of Branding? [Part 1]](https://miro.medium.com/v2/resize:fill:160:106/0*g2xueCQgDfFOTcYZ.png)
![Taylor Swift Effect or End of Branding? [Part 1]](https://miro.medium.com/v2/resize:fill:320:214/0*g2xueCQgDfFOTcYZ.png)
![Peloton: A Cultural Pioneer? [Part 2]](https://miro.medium.com/v2/resize:fill:160:106/1*yVfXwysxL3ju_psFsgsNXg.png)
![Peloton: A Cultural Pioneer? [Part 2]](https://miro.medium.com/v2/resize:fill:320:214/1*yVfXwysxL3ju_psFsgsNXg.png)
